Google to change its Revenue strategy for aI-powered search

Wondering if Google is considering changing its revenue model for AI-powered search. It completely depends upon Google’s decision what they will decide regarding this. In this blog, you will get complete knowledge about this.

Google

In the Tech world, this is a big news coming out that Google is thinking about changing its “premium” features to a paid tool powered by Artificial Intelligence. The planned redesign of its revenue-generating engine for searching. It would mark the very first time that the organization is planning to put its tool behind the paywall. The growth of ChatGPT has threatened Google for the past one-and-a-half years.

Is Chatgpt increasing difficulties for Google?

Google is heading towards also adding AI-powered search features to its services. As a user, you already hold access to one of its AI-powered services which is Gemini AI. You can use Gemini AI assistant with Google Docs, and Emails according to the three-people knowledge plan.

It’s said that it’s not yet finalized by Google to when to launch the services. The engineers are extensively adding the efforts for developing and deploying the technology.

As a Google subscriber, you don’t have to worry about the Google search engine as it will remain free but the ads will be there alongside search results.

Last year, Google recorded $175 billion in income from search and related ads, accounting for more than half of total revenues, providing a conundrum for the firm in determining how to embrace the latest AI advancements while retaining its most profitable revenue stream.

However, this would be the first time Google, which has historically provided free consumer services funded entirely by advertising, has compelled customers to pay for upgrades to its core search engine.

As we all know ChatGPT has captured a lot of users because of its working environment. This is the reason that led Google to think about its growth and to tackle the chatbot. The usage of ChatGPT has seen rapid growth since its release in November 2022. People find ChatGPT more handy as it doesn’t have any ads and they are getting their solution as well ASAP.

Google began testing an experimental AI-powered search engine in May of last year, delivering more thorough results to questions while still connecting users to further information and ads. However, it has been sluggish to integrate any of the elements from its “Search Generative Experience” experiment into its main search engine.

Microsoft Copilot

Microsoft again a big name in the tech world had shaken hands with OpenAI to introduce an AI assistant with Bing known as Copilot. However, the new AI features have done nothing to increase Bing’s market position, which is well behind Google.

Some experts have cautioned that Google’s ad business may suffer if its search engine gave more comprehensive AI-generated results that eliminate the need for visitors to go through to its advertisers’ websites. Furthermore, many online publishers who rely on Google for traffic are concerned that if Google’s AI-powered search pulls content from their web pages and delivers it straight to consumers, fewer people would visit their sites.

Google sayings

Google said the company was “not working on or considering” an ad-free search experience but that it would “continue to build new premium capabilities and services to enhance our subscription offerings across Google”. “For years, we’ve been reinventing Search to help people access information in the way that’s most natural to them,” said Google. “With our generative AI experiments in Search, we’ve already served billions of queries, and we’re seeing positive Search query growth in all of our major markets. We’re continuing to rapidly improve the product to serve new user needs.” It added: “We don’t have anything to announce right now.”

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